Transforming financial complexity into growth opportunities

Directive Finance is a boutique accountancy practice founded in 2022 by Beatriz Jardim.

Based in Wallingford, Oxfordshire, we specialise in outsourced finance and accounting for UK startups and growth-stage businesses, typically from first revenue through to £5-10M turnover.

Since launching, our team of qualified accountants has support growing businesses across technology, marketing, recruitment, professional services and eCommerce, giving founders access to CFO-level financial management without the full-time cost.

As a Xero Certified Partner, we use cloud-first tools to keep your numbers accurate, timely and accessible.

Meet Beatriz

I’m passionate about accountancy and more importantly, demystifying it for a new generation of self-sufficient entrepreneurs and business owners. Over the years, I’ve spoken to many business owners from different industries and I realised there was a common theme; people tend to find the concept of accountancy pretty scary and intimidating.

With over 10 years experience in business and finance, I understand the challenges you are facing! Perhaps you are currently wearing all the hats in your business and it’s all started to take its toll, the passion you once had for the thing you love to do is being drowned out by the overwhelm of the financial tasks you don’t want to do, but know you have to.

As your trusted finance partner I can help you set a clear plan for your business and evaluate your performance; advise where you can make improvements to help cash flow, boost revenue or reduce costs; ensure you are compliant by keeping your accounting records up to date, with accounts and tax returns filed on time.

Beatriz Jardim AATQB MAAT
Founder & Director, Directive Finance

Financial knowledge is the fuel you need to grow your business!

It’s our mission to provide business owners with the knowledge and insight they need to increase their profits and manage cash flow in their business. Using industry leading tech we can show you how to automate your finance processes to give you better and faster information.

Customer Experience

We like to make our clients feel like they can talk to us. We are always available to help.

Forward thinking and innovative

We will always use the latest technologies to make sure everything is streamlined.

Effective Communication

We will be open and honest. We will help you achieve your goals by providing accountability

Are you ready to grow your business?

Complete our enquiry form and book your FREE consultation today!

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Business banking and finance illustration